Linking for Fun and Pro-fit
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| Description | Well really, linking is not fun at all. In reality, it's quite tedious. If you have an opinion about illness, you will certainly claim to read about click here. Seeking, responding to demands and adding links takes some time and effort. But, if you are not definitely building the RIGHT way to links you are likely to be left behind. In other words, your site will soon be 'Lost in Cyberspace.' The simple fact is Google, and to a smaller extent, other important search engines, prize sites with links from relevant and important pages. Browsing To linkemporor probably provides cautions you should tell your cousin. If you'd like your website to deliver a lot of qualified search-engine traffic (and who not?) you'll find two equally essential factors: 1) lots of keyword-rich, search engine friendly content 2) a lot of related, incoming links from your options For real success you need to protect THESE two methods. Do not concentrate on one and not the other. Therefore, how will you begin making your links? It's maybe not rocket science, but when I said, it takes time and effort. From my own experiences, here is what you should do: 1) Down load and install the Google Toolbar: http://toolbar.google.com/ This can show you the PageRank of the site you're watching. If you have an opinion about police, you will certainly choose to explore about www. PageRank is a measure, ranked from 1 to 10, of the 'value' that Google gives to that site. There's been a good deal discussing PageRank. That you do not need to become enthusiastic about it but it's a significant consideration when deciding WHO to link to. A link from the PR-5 page is worth FAR more than the usual PR-0 page. 2) Begin a resource or links service for your site. This lets possible link partners see that you're willing to exchange links. You should allow it to be clear in your links pages what your linking plan is i.e. under what conditions you'll consent to trade links. 3) Your aim ought to be to build a source directory that is relevant to your company. Don't try and build a small Yahoo with umpteen different groups. Keep your service concentrated on your own site design. When you first begin you will be likely to link to anybody in trade for a link FROM anybody. It is a error. Be patient and pick your link partners carefully. 4) Before requesting a link from still another site, include that site to your service. Contact the webmaster and tell them you included their link because you feel their site will be of interest for your visitors (and so that it should). Provide the link where your link is located and request a return link, in addition to directions on how you'd like your link worded. NEVER need by saying things such as 'if you do not link to us we will eliminate your link.' 5) 3 weeks send a polite followup - For those who have not received an answer after 2. Again, do not desire. No body is under any obligation to connect to you. This means that the web-master doesn't want to link to you if you don't receive a answer to your second request, or they're just too busy to respond. If so, leave it and move on. I get dozens of link requests a day. Sometimes it takes me several weeks to circumvent to performing. You'll get mad fretting about links which have not been reciprocated. Browse here at the link PureVolume™ | We're Listening To You to study the reason for this viewpoint. Your time is much better used. 6) Once you receive a link request look at the site and always check that it meets with your requirements as set down on your own link pages. Is it an excellent site with good information or simply a 'link farm'? If it does not meet your requirements do not link to it. The webmaster SHOULD have already linked to your site but be prepared to ignore that breech of connecting method when it is from the top quality, high PR site. 7) Beware of webmasters who add your site with their 'service' which works out to nothing but a link farm i.e. has no useful content, only a couple of links, and asks you to link to a completely different site, one that HAS great content. These webmasters are playing you for a fool. The benefit is all theirs. 8) As I said in point #1, links from large PR pages are worth significantly more than links from minimal or no PR pages. Search for large PR relating partners but remember it is the PR of the real page your link is on that matters, NOT the PR of the home page. Put simply if the home page PR is 5, but the page your link is o-n is a few layers deep within the index, it'll probably have a PR of 0 and be of little advantage to-you. Check always the PR of the specific site your link is on, or goes to be on, before agreeing to change links. Each page on your links index should be no more than two clicks from your property page, and your linking partner's site should be the exact same. Directory/category/subcategory/subcategory along with your link - you'll gain NO value from that link - if your link is placed on a page which looks something like this. 9) Be ready to discuss your links. Informed webmasters comprehend the worth of links from high PR pages. If you add a link to some PR-0 page on your site do not expect your link partner to place your link on a PR-6 page, and your link partner shouldn't expect exactly the same from you. Change value for like value. When you first start off your website may not have any PR due to a lack of incoming links. This reduces your bargaining power. However, you can over come this by getting your site listed in as many big business directories as possible. A few of these you will have to pay, including Yahoo and Microsoft's Business Directory, but many others are free. 10) Be specific about how you want your link companion to link to you. It's MOST important the link to you include your targeted keywords in the anchor (linked) text. When I request a link to my site I don't want the link title to be: Steve Pronger Web Business Alternatives As an alternative, I ask for: Small Business Site Designer or whatever key-words I'm targeting at the time. Note: Do not have all your inbound links targeting the same keywords. This may raise an 'over-opimization' banner. 1-1) And finally, here's a great source to help you find quality link partners. It is called Value Exchange, and will put you in contact with like-minded webmasters: http://www.stevepronger.com/value_exchange.htm. |
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