Striking the Myth of the Press Release
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| Description | A musician spends years honing his craft. H-e writes world-class songs and works them in a manner that moves his listeners to tears. H-e documents a demo tape and sends it to record labels. Be taught more on this affiliated website - Visit this web site: How Nutrition is linked with Cancer Prevention : Ruchi IT. He gets a contract and becomes rich, famous and admired. The lesson: demo tapes would be the secret of becoming a famous musician. Wait, you say, the demo tape was just an instrument, just his way of promoting his skill. It is his power as an artist that got him the contract and made him famous. You're right, needless to say. He may have become just like famous if a record executive found him in person, or heard about him from a friend, or as a result of a variety of other events. Which brings us to the press release. Somehow, the news release has had on a magical status since the alpha and omega of promotion. Want to become rich? Send out a news release. Want to become popular? Press release. Wanna get on the cover of Newsweek? News release. Advertising 'gurus' are springing up all online offering the press release as the solution to all marketing ills. Only knock out a release, mass email it to writers, sit back and watch for Oprah to call. It's a cruel joke. Here's the reality: the press release is no more important to your potential of scoring free press than the test tape was to our musician friend. If he had no talent, if his songs sounded like trash, the most effective recorded demo tape in the world would not get him signed. Ditto for the publicity seeker. If you do not have a story to tell, your press release is utterly useless. I'm not knocking the pr release -- it's a significant instrument. But it is simply that: a tool. It is not the first thing you will need to think of when it comes time to seek promotion. In reality, it's one of the last. And it is not even absolutely necessary (I've gotten plenty of publicity with just a pitch letter, an instant e-mail or a phone call). If you worship at the shrine of the news release, it is time to change your priorities. Here, then, are the things that are MORE impor-tant than the usual news release in creating publicity: 1. A story. This is actually the equivalent of our musician's ability. It's the very foundation for your promotion efforts. Without it, your news release means nothing. To understand about how you can develop a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life really newsworthy'? 2. Navigate to this website use_discount_lighting_to_spruce_up_your_home_decor [Wiki3DBioinfo] to research the inner workings of this enterprise. Learning how to think as an editor. Oh, what a side you'll have in score publicity overall these pr release worshippers once you understand getting in the head of a manager. Provide a publisher what he wants in how he wants it and you'll do good. I've got a complete article on the subject at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Believe me, it'll make a world of difference. Visiting PureVolume™ | We're Listening To You probably provides aids you should give to your family friend. 3. Relevance. Tie in with a news event, make your self part of a trend, piggy-back o-n a larger competitor's story, but, by all means, make your story part of a picture that's larger than your business. Experiences that exist in a vacuum quickly go out of air. 4. Endurance. Sending out a press release and waiting for results is lazy and inadequate. If you really believe in your history, and you believe that it's right for a certain media outlet, you must fight to make it happen. Call or e-mail the editor to pitch your story BEFORE sending the release. If one manager says no, decide to try some other person. If they all say no, return at them with an alternative story perspective. Getting press requires so much more than giving out a press release. Treat it as seriously and with as much value as our newly minted rock star treats his craft and you will be well on the way to success..The Bilecki Law Group, LLLC 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 (808) 275-4620 |
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