Smashing the Myth of the News Release
| Team info | |
| Description | A musician uses years honing his craft. H-e writes world-class songs and performs them in a manner that moves his listeners to tears. H-e documents a demo tape and sends it to record labels. H-e gets a deal and becomes rich, famous and loved. The lesson: test tapes would be the secret of becoming a famous musician. Wait, you say, the test tape was just a tool, just his method of promoting his talent. It is his ability as a musician that got him the contract and made him famous. You're right, needless to say. He could have become just like famous if a record executive saw him face-to-face, or found out about him from a friend, or as a result of a variety of other activities. Which brings us to the news release. Somehow, the news release has had on a magical status as the alpha and omega of coverage. Want to become rich? Send a press release. Wanna become popular? Press release. Want to get o-n the cover of Newsweek? News release. Publicity 'gurus' are springing up all over the Internet selling the news release because the solution to all advertising ills. Should people fancy to get more about remove frames, we know of many databases you should pursue. Only knock out a launch, large e-mail it to writers, sit back and wait for Oprah to call. It's a cruel joke. Listed here is the reality: the press release is no longer important to your potential of scoring free press than the demo tape was to your musician friend. If he'd no talent, if his songs sounded like garbage, the very best recorded test tape on the planet wouldn't get him signed. This disturbing military lawyer link has many provocative suggestions for where to see it. Ditto for the publicity seeker. If you don't have a story to tell, your press release is utterly worthless. I'm not knocking the press release -- it is a significant instrument. Nonetheless it is just that: a tool. It's not the very first thing you'll need to think of when it comes time to get publicity. The truth is, it is one of the last. And it is not absolutely necessary (I have gotten a lot of publicity with only a pitch letter, a fast e-mail or a phone call). If you worship at the shrine of the press release, it's time and energy to change your priorities. Here, then, are things that are MORE crucial than a news release in producing publicity: 1. A newsworthy story. Here is the equivalent of our musician's skill. It is the basis for the publicity efforts. Discover more on analyze marine court martial attorney by visiting our disturbing essay. Without it, your press release means nothing. To learn about how to develop a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll all the way down to 'Is my company/website/life actually newsworthy'? 2. Learning to think like an editor. Understandable is a poetic database for further concerning how to do it. Oh, what a side you'll have in rating advertising over all those news release worshippers once you understand ways to get in the head of a manager. Give a manager what he wants in the way he wants it and you'll do good. I have got an entire article on the subject at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Trust in me, it'll create a world of difference. 3. Meaning. Tie-in with a news event, make yourself part of a trend, piggy-back o-n a larger competitor's story, but, by all means, make your story part of the image that's greater than your organization. Experiences which exist in a vacuum quickly run out of oxygen. 4. Persistence. Giving out a news release and looking forward to results is lazy and ineffective. If you really believe in your story, and you believe that it's right for a certain media outlet, you have to fight to make it happen. Call or e-mail the publisher to pitch your story BEFORE sending the launch. If one editor says no, try someone else. Should they all say no, come back at them with an alternative story perspective. Getting promotion requires a lot more than just sending out a news release. Handle it as seriously and with just as much value as our newly minted rock-star treats his art and you will end up well on your way to success..Tim Bilecki 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 (808) 275-4620 |
| Web site | http://https://www.youtube.com/watch?v=1x1A_QjjAtw |
| Total credit | 0 |
| Recent average credit | 0 |
| Cross-project stats | BOINCstats.com SETIBZH Free-DC |
| Country | United States |
| Type | Junior college |
| Members | |
| Founder | nwliimdxqeee |
| New members in last day | 0 |
| Total members | 0 (view) |
| Active members | 0 (view) |
| Members with credit | 0 (view) |