SanDisk Offer Blitz
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| Description | SANDISK, manufacturer of the world's second best-selling mp3 player (behind Apple's iPod) has started a new anti-iPod advertising campaign. You are able to read about it intimately here: http://crave.cnet.co.uk/digitalmusic/0,39029432,49273890,00.htm Listed here is the nonsense in a nutshell. SanDisk is considered porting Rockbox, an open-source OS for electronic music people (which supports many different mp3 units), onto its popular e200 mp3 player. To bring the situation to public awareness, SanDisk has started publishing the before-mentioned anti-iPod adverts in an try to coldly attack its arch-nemesis, Apple. The advertisements illustrate graffiti-like illlustrations built to resemble prints for an underground revolutionary activity. One shows a monkey wearing the iPod headphones with the-line 'Are you an iChimp?', and another is of a guy put up in white iPod wires like a marionette, with the text: 'Have you become an iPuppet'? Okay, ok. Mp3 competition is fierce- I have it. SanDisk wants to perform rough- fine by me. In terms of I am concerned, open-source is good stuff, and there is no doubt in my own mind that SanDisk makes a good solution. Competition is wonderful for capitalism and the consumer. Dig up more on fundable ledified by browsing our dynamite encyclopedia. I'm maybe not here to tout the technological expertise of one geek unit over another. What I will discuss, however, is the character of the ads themselves. I took one look at these things and I will let you know today that I am not going to move from i-pod to e200. You know why? Because as an iPod user, I feel just like I'm being insulted. Hi, I'm not an intricate man so I will not enter the whole nitty-gritty of 'Apple allows you to do this-and-that blah blah blah and it only works with iTunes blah blah blah.' I select the iPod in to my computer and the damn thing works. That is why I put it to use. I think, SanDisk's total 'revolutionary' offer method, nevertheless sexy, is fundamentally misguided. Be taught supplementary information on go there by visiting our refreshing article. To begin with, SanDisk won't get me over by insulting me and comparing me to a monkey, puppet, sheep, or any other sort of farm animal. Subsequently, SanDisk's advertisements also stimulate a political advantage, which makes no sense. For better or for worse, people get iPods because they WANT TO, perhaps not because they are required to. Moreover, Apple allows its products and services to stand on their own advantage and they never offend people for perhaps not using them. Get further on a partner web site by clicking fundable. Even though Apple has poked fun at PCs within their own internet and TELEVISION campaigns, it is a far cry from SanDisk's 'Are you currently an iPuppet'? Method. Perhaps I'm an i-pod individual that's taking this whole thing a little too personally. However if the e200 and Rockbox are so excellent, which I believe they are, maybe SanDisk should just reveal why and allow people decide. I found out about ledified fundable site by browsing the Internet. For several of SanDisk's anti-iPod effort, Apple can easily fire back and say SanDisk continues to be no 2, and second place will be the first loser. Even if it is true, it would be insulting, right?. |
| Web site | http://www.abc12.com/story/26522759/ledified-in-heated-battle-for-first-in-fundable-staples-competition |
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