Striking the Myth of the Press Release
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| Description | An artist spends years honing his craft. He writes world-class songs and works them in a way that moves his listeners to tears. He documents a demo tape and sends it to record labels. H-e gets a deal and becomes rich, famous and admired. The lesson: test videos will be the secret to become a famous musician. Wait, you say, the test tape was just a tool, just his means of conveying his talent. It is his ability as a musician that got him the contract and made him popular. You're right, needless to say. H-e may have become just like famous if a record executive found him face-to-face, or found out about him from a friend, or as a result of a number of other events. Which brings us to the press release. Discover more about Halbertology Announces the Release of Their Latest Gary Halbert Inspired Course by navigating to our original paper. Somehow, the news release has taken on a magical reputation while the alpha and omega of publicity. Want to become rich? Send a press release. Want to become popular? Press release. Want to get on the cover of Newsweek? News release. Advertising 'gurus' are springing up all on the internet offering the news release as the answer to all advertising ills. Only knock-out a release, large email it to journalists, sit back and await Oprah to call. It's a cruel joke. Here is the reality: the news release is no longer important to your potential of rating free press than the demo tape was to our musician friend. If he'd no ability, if his songs sounded like trash, the most effective recorded demo tape on earth wouldn't get him signed. To study more, please check-out: http://finance.texomashomepage.com/inergize.texomas/news/read/30048062/halbertology_announces_the_release_of_their_latest_gary_halbert_inspired_course. Ditto for the publicity seeker. If you don't have a story to tell, your press release is totally worthless. Get new resources on this affiliated use with by clicking http://www.mygtn.tv/story/29281148/halbertology-announces-the-release-of-their-latest-gary-halbert-inspired-course. I am not knocking the press release -- it's a significant instrument. However it is simply that: an instrument. It is maybe not the very first thing you'll need to think about when it comes time to seek promotion. In-fact, it is one of the last. And it is not essential (I have gotten lots of publicity with just a pitch letter, a fast e-mail or a call). If you worship at the shrine of the press release, it is time and energy to rearrange your priorities. Here, then, are what are MORE important than the usual press release in producing publicity: 1. A newsworthy story. Here is the exact carbon copy of our musician's expertise. It's the basis for the publicity efforts. Without it, your news release means nothing. To learn about how to develop a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life actually newsworthy'? 2. Learning to think like an manager. Oh, what an advantage you'll have in scoring publicity overall these press release worshippers once you understand how to get inside the mind of an editor. Give a publisher what he wants in how he wants it and you'll do great. I have got a complete article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Trust me, it will create a world of difference. 3. Meaning. Tie in with a news event, make yourself part of a tendency, piggy-back o-n a larger competitor's story, but, by all means, make your story part of the image that's larger than just your business. Experiences which exist in a vacuum quickly run out of oxygen. 4. Persistence. Sending out a press release and awaiting results is lazy and inadequate. If you really believe in your history, and you believe that it's right for a particular media outlet, you must fight to make it happen. Call or email the editor to pitch your story BEFORE sending the launch. If one manager says no, decide to try someone else. If they all say no, come back at them with an alternative story perspective. Http://Www.Wltz.Com/Story/29281148/Halbertology Announces The Release Of Their Latest Gary Halbert Inspired Course is a dazzling library for more concerning the purpose of this idea. Getting promotion involves much more than giving out a press release. Treat it as seriously and with as much value as our newly minted rock star treats his art and you will end up well on your way to success.. |
| Web site | http://www.mygtn.tv/story/29281148/halbertology-announces-the-release-of-their-latest-gary-halbert-inspired-course |
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