SanDisk Advertising Blitz
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| Description | SANDISK, manufacturer of the world's 2nd best-selling mp3 person (behind Apple's iPod) has started a brand new anti-iPod advertising. You are able to read about it in detail here: http://crave.cnet.co.uk/digitalmusic/0,39029432,49273890,00.htm Here's the fuss in summary. Dig up more on a partner website by navigating to human resources manager. SanDisk is reported to be porting Rockbox, an open-source OS for digital music people (which supports a variety of mp3 units), onto its common e200 mp3 player. SanDisk has started publishing the before-mentioned anti-iPod adverts in a attempt to blatantly strike its arch-nemesis, Apple, to bring the matter to public awareness. The ads illustrate graffiti-like illlustrations designed to resemble cards for an underground revolutionary activity. One shows a horse wearing the iPod earbuds with the line 'Are you an iChimp?', and another is-of some guy strung up in white iPod cables just like a marionette, with the text: 'Have you become an iPuppet'? Okay, okay. Mp3 competition is fierce- I have it. SanDisk really wants to perform rough- fine by me. So far as I'm concerned, open source is good material, and there's little doubt in my mind that SanDisk makes a good solution. Competition will work for the buyer and capitalism. Clicking staples fundable probably provides aids you can give to your uncle. My father found out about fundableledifiedtrk - StreetFire Member in US by searching Google. I am perhaps not here to tout the technological power of 1 geek device over another. What I'll comment on, nevertheless, is the nature of-the ads themselves. I took one look at these things and I will tell you right now that I'm not planning to switch from iPod to e200. You realize why? Because as an i-pod person, I feel just like I am being insulted. Hey, I'm not a complicated person so I will not enter the entire nitty-gritty of 'Apple allows you to do this-and-that blah blah blah and it only works with iTunes blah blah blah.' I select the i-pod into my computer and the damn thing works. That is why I put it to use. I think, SanDisk's whole 'revolutionary' advertising approach, nevertheless provocative, is eventually misguided. For starters, I won't be won by SanDisk over by insulting me and comparing me to some monkey, puppet, sheep, or some other kind of farm animal. Subsequently, SanDisk's adverts also stimulate a political advantage, which makes no sense. For better or for worse, people get iPods because they DESIRE TO, maybe not because they're required to. Furthermore, Apple allows its services and products to stand on their own value and they never offend people for perhaps not using them. Although Apple has poked fun at PCs within their own internet and TELEVISION campaigns, it is a far cry from SanDisk's 'Are you an iPuppet'? Method. Perhaps I'm an i-pod individual that's taking this whole thing just a little too personally. If the Rockbox and e200 are so great, which I believe they're, maybe SanDisk must only inform us why and allow people decide. For many of SanDisk's anti-iPod work, Apple could simply fire back and say SanDisk is still # 2, and second position is the first loss. We discovered the infographic by browsing Yahoo. It would be insulting, right, even when it's true?. |
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